The Hidden Gem Modern Vintage Showroom and The C Suite Boutique Social Venue are located on the first floor of the beautifully renovated historic Citadel building on Salem Ave in Roanoke, VA
Building Elsewhere: Why We’re Launching The Hidden Gem & The C Suite
At Elsewhere by Design, we’ve always believed that home is more than four walls—it’s the foundation for healing, growth, and hope. But transforming homes and lives requires more than vision; it requires resources that can sustain the work for the long haul.
That’s why we are stepping into a bold new chapter—launching two social enterprises that will not only add beauty to our community, but also generate revenue to fuel Elsewhere’s mission:
Discover. Restore. Inspire.
The Hidden Gem: A modern vintage showroom
The Hidden Gem is more than resale—it’s a reimagined thrift experience. Think of it as a showroom for possibility: modern vintage pieces are not just placed on racks or shelves, but thoughtfully styled into vignettes that spark imagination. A showroom invites you to see, touch, and envision how items could transform your own home—and that’s exactly what The Hidden Gem delivers.
At its core, The Hidden Gem is about three things: Discover. Restore. Inspire. Discover unique finds. Restore beauty and purpose. Inspire fresh beginnings.
Though operated as its own business, The Hidden Gem’s primary purpose is to benefit Elsewhere by Design. Every purchase helps fuel transformation for families in transition—turning secondhand treasures into first chances.
The C Suite: A Boutique social venue
The C Suite isn’t just a venue—it’s an experience. Every detail is designed with intention, offering a space that feels both elevated and welcoming. Like a canvas for life’s milestones, The C Suite helps you picture your event fully realized: the tables set, the laughter shared, the memories made.
At its core, The C Suite is about three things: Celebrate. Connect. Create. Celebrate life’s moments. Connect with people who matter. Create memories that last.
Though operated as its own business, The C Suite exists with purpose: to primarily benefit Elsewhere by Design. Every event hosted here not only brings people together—it helps sustain the mission of empowering families to design new beginnings.
📩 For more information or to schedule a tour, email booking@thecsuiteevents.online. We are now booking events for 2026.
Why Social Enterprise?
Why Social Enterprise?
Nonprofits often rely on grants and donations alone. While we’re deeply grateful for every gift, we also believe in building models that create lasting, self-sustaining impact. That’s why the founder of Elsewhere by Design, Cheryl Mosley is launching The Hidden Gem and The C Suite—two social enterprises designed to generate consistent revenue while creating spaces that serve and inspire our community.
These ventures aren’t side projects. They are essential branches of the Elsewhere story—pathways where business and mission intersect, offering sustainable funding, new opportunities for connection, and tangible ways for people to engage with our vision.
The Heart of it all
At the end of the day, this isn’t about a thrift boutique or an event venue. It’s about families. Purchases made at The Hidden Gem, Celebrations hosted at The C Suite, circle back to the heart of Elsewhere by Design: helping families in transition grow new roots, design new beginnings, and strengthen communities through the power of home.
We are creating something bigger than ourselves—an ecosystem where style meets service, commerce fuels compassion, and every creativity sparks change.
Join the Story
This is just the beginning. We are hosting our Grand Welcoming Launch Event in October 2025 and we are so excited to invite you to shop, book, volunteer, or simply share the word. Because when you support The Hidden Gem and The C Suite, you’re not just engaging with a business—you’re investing in transformation.
Welcome to Elsewhere. Welcome to a community designed for hope.